I started my journey as an (e-commerce) SEO specialist 3 years ago, eager to get a better understanding of the digital marketing disciplines and market. Since then, I’ve worked on a variety of projects – from local businesses to larger online stores – improving visibility, boosting traffic, and optimising websites for real results. 

What I love most about my work, is seeing creativity turn into measurable results. Writing allows me to express ideas, shape a brand’s voice, and connect with audiences. However, tracking data is where it all comes to life. I enjoy analysing how words perform: how a headline boosts clicks, how keyword placement improves rankings, and how subtle tone changes increase engagement. Watching numbers grow – whether it’s traffic, conversions, or visibility – motivates me over and over. It’s a mix of art and logic that keeps me motivated and constantly striving to refine my craft.